Our Approach

At our foundation, we are a full-service research firm that focuses on quality data with creative approaches. However, through strong partnerships with our clients, we strive to go beyond the data and tie together macro trends and competitive analysis in order to provide more actionable insights

Macro Perspective

When appropriate, Fisheye Research bridges the gap between the macro universe and research findings by incorporating macro-environmental trends and competitive analyses’ to provide actionable insights.

Custom-Fit Deliverables

We tailor deliverables to the needs and preferences of you and your stakeholders which may mean going beyond traditional presentations and/or having multiple styles of deliverables for any given project.

Immersive Partnership

We offer a fully customizable partnership experience to best meet the needs of your organization, with a spectrum of options spanning from ad-hoc projects to full strategic partners serving as extensions of your team.

Questions We Answer

  • Market Segmentation
  • Attitude and Usage
  • Target Profiling
  • Positioning Development
  • Brand Equity Measurement
  • Customer Journey
  • Ad Testing
  • Ad Effectiveness
  • Media Mix Prioritization
  • Messaging Testing
  • Packaging Testing
  • In-store Display Testing
  • Concept Testing
  • Purchase Process
  • Customer Satisfaction
  • Pricing
  • Feature Optimization
  • Product/Feature Bundling
  • Website Testing
  • Product Testing
  • User Experience
  • Out of Box Experience

Qualitative Tools

  • Ethnographies
  • Shop-Alongs
  • IDIs (in-person, phone, online)
  • Dyads
  • Triads
  • Online Bulletin Boards
  • Focus Groups (in-person, online)
  • Van Groups
  • Ideations
  • Workshops

Quantitative Tools

  • Cluster Analysis
  • Factor Analysis
  • Discrete Choice Modelling
  • TURF/Pref-TURF
  • Regression/Key Driver Analysis
  • Perceptual Mapping
  • Van Westendorp Price Testing
  • NPS
  • Monadic Testing

Our Leadership Team

Jenny Kramer

Jenny Kramer - Founding Partner

Jenny Kramer, a Founding Partner at Fisheye Research, is a proven leader with 15 years of experience in research. After getting her Masters in Evaluation and Organization Behavior from Claremont Graduate University a mentor introduced her to the world of Market Research, and she hasn’t looked back since.

Jenny has extensive supplier side experience, having previously worked at Lieberman Research Worldwide and Murphy Research, as well as deep client side experience from a management role in Consumer Insights at Sony Electronics. Jenny’s experience spans across several industries, including Consumer Electronics, CPG, Retail, Health & Fitness, and Food & Beverage.

An ambitious story-teller, Jenny strives to dig deeper into learnings to ensure the whole story is told. Jenny has a keen understanding of the internal playing’s in organizations and how research is best consumed. Jenny is passionate about working closely with clients and building deep relationships in order to inform more strategic projects and actionable insights.

Dave Silcock

Dave Silcock - Founding Partner

Dave Silcock’s analytical mindset and business expertise combined with his sincere passion for client service make him a consistent deliverer of business impact for his clients. Dave’s methodological and strategic understanding allows him to combine consumer insight with macro environmental intelligence to help his clients creatively solve complex business problems and successfully execute large-scale strategic initiatives.

Prior to co-founding Fisheye Research, Dave served as a Research Director at Murphy Research after beginning his market research career at Lieberman Research Worldwide. Dave has lead a wide variety of high-visibility research initiatives both domestically and internationally for many of the world’s most iconic companies, and specializes in foundational and strategic research such as market segmentation, brand equity measurement, positioning research and target identification.

Dave has an MBA from Liverpool University and loves to synthesize the business principles he learned with his approach to research to deliver a stronger product to his clients.